ROUTINE - Maggie's Farm Liquid Body Wash

A natural soap that cleanses, moisturizes, and nourishes the skin, leaving a smoky, bohemian scent nuanced with amyris, sage, pink grapefruit, and jasmine. Vegan, free of synthetic fragrances, and clinically tested for a gentle and sensorial experience.

Routine is much more than just a deodorant manufacturer: it's a holistic brand, centered on everyday rituals—skincare, haircare, hygiene, and home—with a strong ethical and aesthetic commitment. Founded by two cousins, Routine focuses on 100% clean formulas: natural, often organic ingredients, free of parabens and silicones. These include kaolin, cocoa and shea butters, jojoba, argan, and black cumin oils, prebiotics, activated charcoal, clay, and calendula. All of this comes in reusable packaging (glass and recyclable cardboard) designed and made in Calgary . It has been praised by Vogue, GQ, and Harper's Bazaar.